How we handle your data

Who we are

Liquid Market (liquidmarketuk.com and app.liquidmarketuk.com) is operated by Datafly Ltd, a company registered in England & Wales (company no. 14411653), registered office 128 City Road, London EC1V 2NX. Datafly Ltd is the data controller for the personal data described in this policy. You can reach us at [email protected].

What we collect

• Account details - your name, email address, and your venue or company details (including postcode) when you register.
• Procurement data - the products, volumes and prices you add to your list, invoices you upload, and the tenders and quotes created on the platform.
• Messages - anything you send us through the contact form or by email.
• Usage data - how the site is used, measured with Datafly Signal, our own first-party analytics tool. This only runs with your consent - see our cookie policy.

How we use your data

• To run the platform: building your product list, running tenders, and collecting quotes from wholesalers.
• To protect venue anonymity: wholesalers quoting on a tender do not see who the venue is. Your venue details are only shared with a wholesaler when you choose to accept their quote or ask us to put you in touch.
• To send you service emails - tender updates, quote notifications, and account messages.
• To answer your enquiries and improve the service.

We rely on the following legal bases under UK GDPR: performance of a contract (running your account and tenders), legitimate interests (operating and improving a secure service), and consent (analytics cookies and any marketing you opt into). We do not sell your personal data.

Who we share it with

• Wholesalers (RTMs) - only when you accept a quote or ask to be introduced. Until then, tenders are anonymous.
• Service providers - a small number of providers process data on our instructions and cannot use it for their own purposes. They are listed in the next section.
• Invoice reading- when you upload an invoice, we use an automated document-reading service to turn it into a structured product list. It reads the invoice to extract products, quantities and prices. No person at the provider reviews your invoices, and they are not used to train the provider's models. A human - you - checks every extracted line before it is saved.
• Legal requirements - if we are required to by law.

Where your data is stored

The platform runs on servers in the United Kingdom, hosted by IONOS, and our backups are held in the United Kingdom by Peasoup. Your account, tender and pricing data does not leave the UK in normal operation.

Some of the specialist services we rely on are provided by companies based outside the UK. Where personal data reaches them, the transfer is covered by the UK International Data Transfer Addendum or by UK adequacy regulations:

• Cloudflare R2 - storage of invoice files you upload.
• Resend - delivery of service emails such as tender and quote notifications.
• Google - the automated invoice reading described above.
• Datafly Signal - our own first-party analytics, self-hosted on our infrastructure.

How long we keep it

We keep your data while your account is active. After it closes, we delete or anonymise on this schedule:

• Account and company details - deleted within 90 days.
• Uploaded invoices and the lines taken from them - deleted after 12 months.
• Tenders, quotes and switch records - kept for 6 years, which is the period we need for accounting and to resolve any dispute about a switch.
• Message Centre conversations - deleted 12 months after the last message.
• Launch list enquiries- deleted after 24 months if they don't become an account.

Where we're required to keep something longer to meet a legal obligation, we keep only what that obligation needs.

Your rights

Under UK GDPR you can ask us to access, correct, delete, or port the personal data we hold about you, and you can object to or restrict certain processing. Email [email protected] and we'll respond within one month. If you're not happy with how we handle a request, you can complain to the Information Commissioner's Office (ico.org.uk).

Changes to this policy

If we make material changes to this policy we'll update this page and, where appropriate, let you know by email. The date at the top shows when it was last revised.