Win new accounts without cold calling
Every tender on Liquid Market is a venue actively looking to compare and potentially switch supplier. Qualified leads, delivered to your inbox.
100%
Qualified Leads
Every tender is a real venue ready to compare
UK-wide
Coverage
Set your own delivery postcode regions
Fair Price Guarantee
Tiered Pricing Structure
Tailored price based on your business and your number of depots.
How It Works
Win new accounts in four simple steps.
Register & Configure Your Account With Us
We'll work with you to get your business set up — adding your delivery coverage, minimum order and volume quantities, and any other preferences and requirements you may have.
Receive Tender Requests from Prospects
When a venue in your eligible area submits a tender, your dedicated sales rep receives an email notification and is alerted within our portal — where you can view the anonymised brief: their full product list, volumes and current pricing per line, every time.
Submit Your Best Pricing
Price every product line competitively. If you don't stock a particular product, you can suggest a suitable alternative and its price here — which will be highlighted when the venue reviews bids.
Win New Accounts
If selected, you'll receive a message from the venue with their full identity and contact details, for you to connect directly and initiate onboarding conversations.
Then vs Now
Then
- Cold call large amounts of venues just to find one interested.
- Expensive field sales teams with low conversion.
- No idea if the venue is actually looking to switch.
- Months of relationship building before a decision.
- Competing blind, sometimes with no visibility into current pricing.
- Lost deals you never knew existed.
Did you know?
It costs your business an average of £80 every time a salesperson walks through a venue door, whether or not a decision maker is on site.
Now
- Receive tenders from venues actively looking to switch. Warm leads every time.
- Save time and money on sales team prospect calls and field sales trips.
- Receive full product list with volumes and current pricing.
- Fair one-off annual charge. No hidden costs.
- Compete on price and service in a fair, structured format, but also build your profile with active positive feedback from end users.
- Win accounts that may have never got in contact, or you'd never have found through prospecting.
- Take advantage of our advanced customer data technology, Datafly, providing you with real-time, valuable insights.
Why wholesalers partner with Liquid Market
Qualified Leads Only
Every tender is from a venue that has submitted their full product list and pricing. They're comparing — and they're ready to move.
Your Delivery Area
Configure your coverage by postcode district. You'll only receive tenders from venues you can actually serve — no wasted time.
Complete Tender Data
Each brief includes the full product list, weekly/monthly volumes, current ex-VAT pricing, and invoice verification status.
Measurable ROI
Track your wins, basket values, and conversion rate. Know exactly what your partnership is worth — and grow it.
Everything you need to price competitively
Every tender brief gives you the complete picture — anonymised venue data, full product breakdown, and current pricing. All you need to do is submit your best offer.
- Venue type and postcode district
- Full product list by category
- Weekly/monthly volumes per product
- Current ex-VAT pricing per line
- Details of retrospective discounts and investments included.
- Invoice verification status
Tender Brief #LM-4821
OpenLS2, Leeds
Restaurant
28 products
Pricing Structure
Pricing is tailored to your business profile. We structure our pricing fairly based on your delivery radius, number of depots and general business size, and will work directly with you to find you a fair subscription cost.
Delivery radius
We will factor in the number of registered venues and potential leads in your specified delivery area(s).
Number of depots
This reflects product output. The size of your depots will also be considered.
Business scope
Details such as number of SKUs, accounts and more help us to provide an accurate quote.
Get in touch and we'll put together a custom quote within 48 hours.
Get a QuoteReady to grow your customer base?
Join the wholesalers already winning new venue accounts through Liquid Market's competitive tendering platform.
Become a Partner